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Billboard Bands’ survey of club-goers across America reveals that the age, gender, marital, education and ncome status hit the “Sweet Spot” of the target demo.
| AGE | % OF SAMPLE |
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| 21 – 34 | 80% |
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| 35 – 39 | 11% |
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| 40+ | 9% |
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| GENDER/MARITAL STATUS | ||
| Male | 54% |
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| Female | 46% |
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| Single | 61% |
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| Living w/Partner | 12% |
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| Married | 17% |
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| EDUCATION | INDEX* |
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| Some college: | 32% |
140 |
| College grad: | 31% |
185 |
| Post Grad | 15% |
179 |
| Total Attended College | 78% |
162 |
| HOUSEHOLD INCOME (000) | ||
| The core Billboard Bands target, those 25 – 34, the average income is $58.5K, 23% higher than the national average for that demo*. | ||
| $20 – $34.9 | 27% |
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| $35 – $49.9 | 18% |
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| $50 - $79.9 | 21% |
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| $80+ | 16% |
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| TIME SPENT WEARING WRISTBAND | ||
| The majority of Billboard Bands wristbands are worn home with one-third taking them off the next day. | ||
| Took off at home: | 63% |
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| Took off next day | 29% |
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| Wore for several days | 5% |
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| SOURCE: Zoomerang Billboard Bands Survey, 11/06 *U.S. Census Bureau, Current Population Survey, 2006 Annual Social and Economic Supplement. | ||
