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The Club Going Consumer
Club goers are active and savvy consumers, and significantly over index against all adults across multiple categories.
| Own $50,000 - $74,999 in stocks | 214 |
| Play electronic games (not tv) | 201 |
| Spent $2,000+ on clothing in past 12 months | 184 |
| Exercise at a health/sports club 2+ times per week | 181 |
| Own sports watch / chronograph | 174 |
| Member of a business club | 174 |
| Bought sports/recreation equipment in past 12 months | 172 |
| Consume energy drinks | 169 |
| Took 3+ foreign trips by plane in past 12 months | 164 |
| Own privately held shares of companies/partnerships | 163 |
| Own MP3 player | 158 |
| Attend any sports event | 155 |
| Spent $800+ on mail/phone/ internet purchases (past 12 months) | 153 |
| Dine out | 149 |
| Attended movies 2-3 times per month/ past 12 months | 145 |
| Use hair styling gels and lotions | 134 |
| Use suntan and sunscreen products | 133 |
| Source: MRI Doublebase 2006 |